Why Professional Headshots Are Important
First impressions matter. That’s why it’s important to distinguish yourself from others, including online. One way to do that is with corporate headshots. Here are some reasons why you should invest in professional headshots.
What better way to show that you’re professional than by having a professional headshot? Taking a selfie or having a friend take your picture for your website, LinkedIn profile, or Facebook business page looks amateur and suggests you don’t take your online presence seriously. However, a professional corporate headshot is eye-catching and suggests competence.
Sometimes all you get is one shot—one chance to gain somebody’s attention. That could be a recruiter perusing through online CVs or it could be a potential client looking at websites or Facebook pages. A well done corporate headshot could be the thing that makes that recruiter or customer stop on your page and read your information. Don’t risk being passed over by having a bad corporate headshot.
Whether you’re searching for a job or looking to acquire more customers, your online presence needs to sell you. Be memorable! Your headshot should sell your brand. You’re not only selling what you do, but who you are. Have an image that displays that. It could be the power suit that illustrates your executive appeal, or perhaps it’s a more stylized image for your career in arts or fashion. All professional headshots are not equal. Discuss with your headshot photographer the look you’re going for. If you’re seeking employment, indicate the career path you’re interested in. If you’re getting a headshot for your business, show the photographer the website or a brochure to get a feel for your workplace and the tone you want to set. Discuss what it is you want to achieve in a headshot. Headshots should never be gimmicky, but small touches can make a big difference, such as the background, clothes, and facial expressions.
Don’t underestimate the importance of well executed corporate headshots in Detroit. It is an investment that will demonstrate your level of professionalism, show your brand, and leave a lasting impression.
What (and What Not) to Wear in Your Headshot
A professional headshot portrait is often a necessary step in the growth of your career. Headshots can be used on company websites, social media and business cards. These portraits offer a personalized touch to businesses, allowing customers to connect services and big companies with the individual behind the work. However, getting a good headshot isn’t necessarily as easy as snapping a quick photo.
The right clothes, look, and an experienced headshot photographer are all necessary in getting that perfect picture. A lot of my clients ask, “But what are the right clothes, the right look?” I’ve compiled some of my favorite tips in the sections below. Follow these tips below for great looking headshots, and get that perfect picture every time.
Turtlenecks or boxy, plain shirts are unflattering, especially through a camera lens. I find that classic cut suits for both men and women are universally flattering and never go out of style. Choose suits that don’t wrinkle or bunch when sitting down. Choose the classic colors, like navy and gray. Shirts and ties (for men) should coordinate with the suit. A very classic look for men is a white shirt, unbuttoned and a dark blazer, very chic. Keep tie patterns simple with bright, bold colors because too many patterns can be distracting. V-neck shirts are typically very flattering for women, but make sure it’s not too low cut.
Jewelry should be flattering rather than distracting. Sometimes it’s better to get a headshot taken with no jewelry. For women, makeup can be tricky when getting their headshot done. I suggest wearing the same amount of makeup one would wear each day and keeping eyeshadow and lipstick in neutral, soft hues. Too much makeup may divert from the subject of the portrait—you! Keep it simple and professional.
All of these tips are important in achieving a great headshot, but my most important piece of advice when looking for professional DC headshots is to find a great photographer. Photographers should be experienced, but they should also be able to make their subjects relax. A relaxed subject is a happy subject, and that is key in getting a great picture.
Different styles of Portrait Photography
Studio Portraits: As the name implies, these sessions are done inside our studio, in a controlled lighting environment. Although, I can re-create our studio lighting on location.
Environmental: No, not the political cause... These are portraits of families and individuals using primarily natural light. Usually done on location, in a park, urban setting or at a clients home/business.
Corporate Headshots: These are also referred to as "Executive Portraits". We go beyond the simple LinkedIn profile photo. Typically these are done in studio, or at the client's location, using studio lights/set-up.
Usually taken at our studio, we have a variety of backgrounds to work with as well as around the outside of our studio. These range from the 'traditional'/distinguished looking portraits, to the more modern/fun (yet timeless) backgrounds.
You will see several examples and samples when you visit for your consultation. We we get together, we will discuss what you hope to accomplish with the session. It is through this session, I will gain an understanding of you goals, the type of session we are looking for, and more importantly - where these images will be displayed.
Many times for our clients, this may be the first time they have had formal photographs of themselves/family. Don't worry! It is with these types of initial conversations that will make you feel at ease when the session actually happens. We will direct you through the session in a relaxed, stress free environment (even with young children involved...).
This session refers to the location of a specific shoot as well as a 'style' of using natural light as the primary source. Typically captured outside, on location in a park, or city-scape, this look can also be captured in a home, using a large window.
Deciding on what type of session is 'better' happens with our conversation and what you are looking to get out of the session and any particular look you are desiring.
The Executive Headshot
They say an image is worth a 1,000 words. A well executed headshot can set the tone for how you and your company is viewed without the viewer reading 1 sentence. These really are the most important type advertising a company can use for its employees as it showcases the people behind the corporate wall. Clients hire a professional to make sure this vision is communicated via the brand they have established.
Pricing & Packages
While the pricing and packages listed below are geared around individuals, quite a bit of our work revolves around working with entire organizations.
We would love to talk with you about developing an overall image philosophy with your company. We can help design a consistent look and feel across your footprint, insuring your corporate message is solidified with the public.
We have several companies we continue to work with as new employees join, and as the marketing needs change over time.